Pricing.

Six products. Three tiers. Think, do, look after.

Most agencies price layered teams. We don't have layers.

Think.

Help me figure out what to do.

  • Plan (a two-week deep dive)

    I need clarity on a problem, fast.

    £5,500 fixed price.

    Two-week (10 working day) deep dive. Plus VAT.

    • Problem definition and prioritised next steps
    • Named risks and what we'd do if we ran it
    • Light enough to read in an hour, sharp enough to act on

    Start a Plan →

  • Coach (a senior thinking partner, every month)

    I want a senior thinking partner every month. I'm running the work; I want to think it through with someone.

    £1,950 per month.

    Three-month minimum. Plus VAT.

    • Two one-to-one sessions a month plus unlimited messaging
    • Document review and one emergency call each month
    • Written monthly recap; direct access to Alex

    Start a Coach relationship →

Do.

Help me get the work done.

  • Help

    I need senior help inside the team, week in week out.

    From £3,500 / £6,500 / £8,500 per month.

    1 to 3 days a week. Minimum 3 months. Plus VAT.

    • 1 day per week: £3,500 per month
    • 2 days per week: £6,500 per month
    • 3 days per week: £8,500 per month

    Start a Help retainer →

  • Build

    I want the thing built. I want someone senior to own the whole thing.

    From £35,000 to £45,000 fixed price.

    8 to 12 weeks. Plus VAT.

    • Fixed-price, fixed-scope, fixed-date
    • Working product, live, documented
    • 30 days of post-launch fixes built into scope

    Up to £45k of build per engagement. We deliberately stay within scope we can deliver senior-led.

    We don't sell AI consultancy. We help you decide whether AI is the right answer for your product.

    Start a Build →

  • Launch

    I need a clean, fast website for my business. Live quickly. Fair price. No drama.

    From £495 (one-page) or £1,495 (small site).

    Configurator-led. Live in two weeks. Plus VAT.

    • Mobile-friendly, fast-loading, SEO setup included
    • Optional add-ons: booking, payments, gallery, more
    • Three Launch-internal care tiers from £9.99 a month

    Start a Launch →

Look after.

Look after what we already have.

  • Care (keeps a live web app or website running well)

    My app or website is already live. I want to keep it running and make small improvements every month.

    £1,500 (Care Lite) or £2,500 (Care Standard) per month.

    No minimum term. Plus VAT.

    • Care Lite: async support, monthly health review, up to 2 hours of small changes
    • Care Standard: Care Lite plus one half-day a week and up to 4 more hours each month
    • Both tiers: hosting health, security patches, dependency updates, content tweaks

    Start Care →

Not sure if Reignite's right for you? See who we're not for →

Compare the products.

Swipe to compare all six →

PlanCoachHelpBuildLaunchCare
Format Fixed-price deep dive Monthly retainer Monthly retainer Fixed-price project Fixed-price configurator Monthly retainer
Time shape Two weeks (10 working days) Monthly, 3-month minimum 3 to 12 months (typical 3 to 6) 8 to 12 weeks Two weeks Monthly, no minimum term
Price £5,500 £1,950 per month £3,500 to £8,500 per month £35,000 to £45,000 From £495 £1,500 or £2,500 per month
Written plan you can act on
Sat inside your team
Hands-on build
Looks after live work
Best for Overstretched SME owners Founders and operators who want a thinking partner Scale-up founders Early-stage founders Local businesses Live-app and live-site owners

Pricing FAQ.

  • How much does senior product help cost in the UK?

    Help retainers start at £3,500 a month for one day a week, scaling to £8,500 a month for three days a week. Coach starts at £1,950 a month if you want a thinking partner rather than embedded help. The market range for senior product talent is £4,000 to £12,000 a month depending on commitment and stage. We sit at the lower end of that for our seniority because we're deliberately small.

  • What's the minimum commitment for Help?

    Three months. Most engagements run three to six months. Twelve months is the maximum.

  • What's the minimum commitment for Coach?

    Three months. Most Coach relationships run six to twelve months once they settle in. There's no maximum.

  • Can I start with Plan and move to Help or Coach?

    Yes, often the best way in. Plan gives you a written deep dive in two weeks. If it lands and you want to keep us in, Help or Coach picks up where the plan ends. About half of our retainer engagements start with a Plan.

  • What if scope changes mid-engagement?

    We tell you before you sign what's in and what's out. If something material changes during, we agree a written change order. We don't absorb scope creep silently and renegotiate later.

  • Do you offer payment plans?

    For Plan and Build (fixed price), we invoice 50% on signature and 50% on delivery. For Help, Coach and Care, we invoice monthly in advance. For Launch, we invoice the build cost on signature and any optional care plan monthly. Other arrangements are available; ask on the discovery call.

  • What's not included in the price?

    Third-party tooling costs (hosting, SaaS subscriptions, design tools) sit outside our fees. Travel costs over £100 per visit are billed at cost. Anything not in the agreed scope gets a written change order.

  • Do prices include VAT?

    All prices on this page are ex-VAT. We'll register for VAT once we cross the threshold.