Privacy Policy

Last updated:

This privacy policy explains how Reignites Ltd ("we", "us", "our") collects, uses and protects personal data when you use this website or contact us.

We are committed to handling your personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Data controller: Reignites Ltd

Registered office: 25-29 Sandy Way, Yeadon, Leeds, West Yorkshire, LS19 7EW, United Kingdom.

Company number: 17113009

ICO registration number: ZC130362

Contact: [email protected]

What data we collect

Contact form

When you submit our contact form, we collect:

  • Your name
  • Your email address
  • Your company or organisation name (optional)
  • The nature of your enquiry
  • The content of your message

Website analytics

We use Umami Analytics to understand how visitors use this website. Umami is a privacy-focused analytics tool that does not use cookies and does not collect personally identifiable information. The data collected includes pages visited, approximate geographic region (country level only), device type, and referral source. No data is shared with third-party advertising networks.

Data you provide directly

If you contact us by email or phone, we will retain the content of that correspondence for the purpose of responding to your enquiry and, where relevant, managing a business relationship with you.

How we use your data

We use the personal data you provide to:

  • Respond to your enquiry
  • Assess whether we are a good fit for your needs
  • Manage any resulting business engagement
  • Comply with our legal and contractual obligations

We do not use your data for automated decision-making or profiling. We do not sell your data to third parties. We do not use your data for marketing purposes without your explicit consent.

Legal basis for processing

We rely on the following lawful bases under UK GDPR:

  • Legitimate interests: (Article 6(1)(f)) - for responding to enquiries and managing business relationships. We have assessed that our legitimate interest in responding to potential clients is not overridden by your rights and freedoms.
  • Contract: (Article 6(1)(b)) - where processing is necessary to perform a contract with you, or to take steps at your request before entering into a contract.
  • Legal obligation: (Article 6(1)(c)) - where we are required to retain data for tax, accounting or other legal purposes.

Third-party processors

We use the following third-party services to operate this website. Each acts as a data processor on our behalf:

Cloudflare

This website is hosted on Cloudflare Pages, and DNS, CDN and security services are provided by Cloudflare, Inc. Cloudflare may process IP addresses and request metadata as part of delivering the site. Cloudflare is certified under the EU-US Data Privacy Framework and provides appropriate safeguards for international transfers. For details, see Cloudflare's Privacy Policy.

Resend

Contact form submissions are delivered to us via Resend (Resend, Inc.), an email delivery service. Resend processes your submitted data solely to transmit the email to us. Data is processed in the United States under appropriate safeguards. For details, see Resend's Privacy Policy.

Umami Analytics

We use Umami Cloud (Umami Software, Inc.) for website analytics. Umami does not use cookies and does not collect personally identifiable information. Data collected is anonymised and aggregated. For details, see Umami's Privacy Policy.

Data retention

We retain personal data only for as long as is necessary for the purposes for which it was collected:

  • Enquiry data: retained for 12 months from the date of last contact, unless a business relationship has commenced, in which case standard accounting retention periods apply.
  • Contract and financial data: retained for 7 years in accordance with HMRC requirements.
  • Analytics data: Umami retains anonymised analytics data for up to 24 months.

Your rights

Under UK GDPR, you have the right to:

  • Access: request a copy of the personal data we hold about you
  • Rectification: request that we correct inaccurate data
  • Erasure: request that we delete your personal data, subject to legal obligations
  • Restriction: request that we restrict processing of your data in certain circumstances
  • Portability: request your data in a structured, machine-readable format
  • Objection: object to processing based on legitimate interests

To exercise any of these rights, contact us at [email protected]. We will respond within one calendar month.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Cookies

Our use of cookies is set out in our Cookie Policy. In summary, this website uses no advertising or tracking cookies. Umami Analytics operates without cookies entirely.

Changes to this policy

We may update this policy from time to time, particularly as our services develop or legal requirements change. The date at the top of this page reflects the most recent revision. Continued use of the website following any changes constitutes acceptance of the updated policy.

Contact us

If you have any questions about this privacy policy or how we handle your data, please contact us at [email protected].